diff --git a/smack-experimental/src/main/java/org/jivesoftware/smackx/hints/element/StoreHint.java b/smack-experimental/src/main/java/org/jivesoftware/smackx/hints/element/StoreHint.java
index bfb52f541..fdbc826fa 100644
--- a/smack-experimental/src/main/java/org/jivesoftware/smackx/hints/element/StoreHint.java
+++ b/smack-experimental/src/main/java/org/jivesoftware/smackx/hints/element/StoreHint.java
@@ -27,7 +27,7 @@ public final class StoreHint extends MessageProcessingHint {
 
     public static final StoreHint INSTANCE = new StoreHint();
 
-    public static final String ELEMENT = "no-store";
+    public static final String ELEMENT = "store";
 
     private StoreHint() {
     }